Piece of cake

The white chocolate marzipan cake balances precariously; defies equilibrium. Her mouth is seemingly on repeat – he cannot hear her any more. It doesn’t matter; he’s heard it all before. Maybe it was another ailment, maybe it was another doctor, maybe it was somebody else that had done her wrong.

He cannot hear her; he can only see the fine network of wrinkles that have conquered the area from her smile pits to her temples. It has grown since the last time, hasn’t it? Deep engravings criss-crossing a skin grown thick, a skin grown … soft? He would like to grab her chin to feel what life has made to her face. Despite the fine canyons, despite the matt lustre her skin also looks soft like a baby’s, as if it had gone full circle, starting all over again.

But such is life. He cannot feel her cheek like she once did his while marvelling over the miracle of life. Because surely she did, didn’t she? Not that he can ever remember her being physical. And wasn’t it he who reintroduced hugs in the family in his teenage years once he’d learnt to appreciate them again? He always liked to be physically close, absence has caused sorrow, but nevertheless hugs between friends for a short moment in time felt silly. Not for real. Shallow. Not so any more.

The wrinkles pulsate in rhythmical sync with her unstoppable verbiage and deep breathing. Sun-scorched earth. Tree trunk broken off by a storm. Labyrinth corridors of an uprooted ants nest. Sound waves through a freshly crackled brûlée.

Finally the stoic piece of cake gives in to gravity’s relentless quest and falls over. In Sweden a symbol of love gone awry. Standing cake – you will get married. Fallen cake, welcome to Tinder. The cake falls just like he has fallen. And stood up. Fallen and stood up. Fallen again and stood up again only to fall over again. Only one of those times there were witnesses and signatures. OK, two if you also count the loan agreement for the duplex apartment. Is perhaps a mortgage a bigger sign of love than a marriage certificate?

The white chocolate marzipan clings to the gold-rimmed china like an unseen, sticky spider web caught on your face during a summer stroll through a leafy forest. The fall from grace is oh so slow – isn’t it always? The force of gravity is however strong enough to refurbish the inner creams; the office-brown chocolate mousse erupts in over the bleak-yellow vanilla cream like a volcano’s last sigh of molten lava.

She has gone silent. The wrinkles collapse. She takes her spoon to her mouth, chews quickly, and chases the sweet fix down with a sip of coffee gone cold. The wrinkles gather momentum again, like a sprinter coming out of the blocks, albeit in slow motion. She hesitates. As she often does when she wants to say something that matters. Is it his fault? Has he been too hard on her over the years? Or is it simply her own life-long insecurity that she has always had to mask with over-compensation and narcissistic self-affirmation? Her tongue eventually joins what, from judging from the breath will be less of a moan. Could it – lo and behold – be a conversation looming at the horizon? He takes his eyes off the fallen cake, meets his mother’s gaze. Curious.

“Would you like another piece of cake?”

“Yes, please.”


– Anders Modig

Anders Modig, based in Basel since 2013, has been a journalist for 15 years. He writes about watches and design for titles like Vanity Fair on Time, Hodinkee, Café and South China Morning Post.

He has been editor in chief of seven magazines and books, including the current annual design magazine True Design by Rado, and his company also organises events for clients like TAG Heuer, Zenith and Patek Philippe.


HALO Shines Under Art Basel

Art Basel and Design Miami/Basel is over us again … and I love it. The 2018 edition shifts its architecture, gives a Brazilian architect the credit she deserves and questions the fundamentals of our existence while serving inverted fondue.

In 2018, the immediate wow effect of Art Basel Unlimited’s entry is somewhat muted – because the entry itself it is not that immediate anymore. As of 2018 you have to take two escalators to reach it – but this structural change, due to several of Baselworld’s mega stands remaining erected the whole year, is actually a positive thing. Now the entry to Design Miami/Basel and the entry to Art Basel Unlimited are next to each other. Design Miami/Basel, often overlooked by the visitors is a place where you can discover several of the world’s most prestigious galleries for collectable modern and contemporary design – and I would be very surprised if this new entrance would not dramatically increase its visitor numbers.

The Messeplatz level of Design Miami/Basel is home to the curated exhibition Design at Large, where Zhoujie Zhang shows a futuristic take on what a chair could be. A 60-point sensor chair is hooked up to a computer, which in real time on a screen in front of you creates the design of the ultimate chair; shaped by your own unique human interactions. At Large-space is also dedicated to furniture by late Lina Bo-Bardi. In the last decade Italian-born, Brazilian Bo Bardi has risen from dusty annals of architecture to become the architecture and design superstar she always deserved to be.

Unfortunately this is happening decades after her death in 1992, but it is great to see that her work finally gets mainstream recognition above and beyond the inner circles of architecture.


©Endless Form/ Zhang Zhoujie Digital Lab/ Courtesy of Gallery ALL

Despite the fair having just started I have been back at HALO twice, located in the basement of Hall 4 (next to Swissôtel’s entry). I have probably spent more than four hours in there, and not only because of the lavish vernissage which included an inverted fondue, where orange salmon cubes coated in yellow mango cream was dipped into smoking cold liquid nitrogen. No, I keep returning because the fourth Audemars Piguet’s Art Comission is a really interesting collaboration by the British art duo Superconductor, CERN, and the white-bearded theoretical physicist rock star John Ellis.

In a lowly lit hall, an eight-metre-diameter circular sound and light installation projects series of golf ball-sized light dots throughout the room. Meanwhile, hammers hit low-pitched piano strings that vertically line the installation. Both light and sound – remember that all matter is made of particle and wave – is a reanimation of 60 real collision measurements; universe-deciphering data from the Large Hadron Collider (LHC) tunnel, which circles 27 kilometres of subterranean Geneva. When the LHC is operating, more than a billion of these subatomic particle collisions occur every second at near speed of light – utterly beyond human perception. Therefore Ruth Jarman and Joe Gerhardt of Superconductor have reanimated the raw data by seriously enlarging the light and sound waves from each measured particle collision, resulting in the dotted light patterns and the somewhat doomsday ringing piano strings. It is also extended in time: at LHC the pattern of each collision lasts 25 nanoseconds, at HALO up to 40 seconds. Said theoretical physicist John Ellis during Wednesday’s panel discussion:

“What we are trying to do at CERN is to understand the most fundamental structures of matter and the universe, where we come from and where we are going. I like to mention the famous painting of Paul Gauguin, the people on the South Sea island asking ‚What are we? Where do we come from? Where are we going?’ That is exactly the questions that we physicists are trying to answer …  by trying to understand what matter the universe is made of. I had a copy of Gauguin’s picture in my office, just to remind me why I came to work every day, and that is still why I come to work every day.”

HALO contains the three levels that is my very personal opinion for what makes great art experiences:

  1. Immediate sensory stimulation or friction, that draws you into the artwork, regardless of your prior knowledge of it.
  2. The more you know about the artist, the history, the context, the more the work grows.
  3.  If the artwork also dares to shamelessly ask the biggest questions – all the better.

And puh-lease! Don’t expect answers. Asking questions is what keeps humanity moving forward, not answers.

 ©Photo courtesy of  Superconductor and Audemars Piguet

So, by all means – when you visit Art Basel 2018 go to Unlimited. It is still … well, unlimited. Do go to the gallery sections to see the Warhols and the Bacons and the Dubuffets and the contemporary artists. And really make sure you don’t miss HALO. And why not this time around also pay a visit to Miami Design?

Beitragsbild: ©Lina Bo Bardi Giancarlo Palanti Studio d’Arte Palma 1948–1951Presented by Nilufar Gallery Photo Courtesy of James Harris

– Anders Modig

Anders Modig, based in Basel since 2013, has been a journalist for 15 years. He writes about watches and design for titles like Vanity Fair on Time, Hodinkee, Café and South China Morning Post.

He has been editor in chief of seven magazines and books, including the current annual design magazine True Design by Rado, and his company also organises events for clients like TAG Heuer, Zenith and Patek Philippe.


Allgemein, blog, Culture, Digital Life, Fashion, Lifestyle

How could I not?

“What inspires you, something that is also related to what you do, something time-related?”

Stevie’s question came out of the blue just after we let out a couple of discreet post-lunch bagel burps. It set the wheels spinning in my brain, which has been very occupied, perhaps too occupied, with writing about watches for more than a dozen years.

It took me a while to realise that it is actually the foundation itself that inspires me: time. It is the only thing we have, and agreeing on what time is and should be is the only way it is possible to keep a society together. Initially experimental sundials and water clocks were few and far between, but since the 1300s keeping time has been very social. From the church clocks ringing to get the congregation together to the infamous countdown for New Year’s Eve under the big clock at Times Square, time is absolutely everywhere. From when you are at work to the exact meeting time to the trains to the start of your favourite TV show to the minutes you cook an egg to your liking – time is absolutely everywhere, and nothing in our civilised society would have been possible if it weren’t for the relentless studies of men and women like the Mesopotamians who raised a pole, measuring the movement of the sun, John Harrison cracking the mystery to perfect sea navigation thanks to the accuracy of his clocks, Abraham-Louis Breguet for not only putting timekeepers on the wrist, but also mitigating the adversarial effects of gravity on the movement of pocket watches, and present-day geniuses like Rémi Maillat of Krayon who just made the first mechanical watch that shows you sunrise and sunset wherever you are. They all work with the same foundation: how to mimic and symbolise the celestial movements, because that’s what time and clocks and watches are all about: astronomy. And like the Austrian designer Rainer Mutsch put it:

“Time has no undo button.”

What baffles me is that despite the fact that time is the only thing that we have, the only commodity that is distributed to each and every living creature on this planet, people ask me why I write about watches, thus in an extended perspective asking why I write about time. I hadn’t thought about it in that sense before this article, but for the next time somebody puts this question to me I now have the perfect answer: “How could I not?”

– Anders Modig


Anders Modig, based in Basel since 2013, has been a journalist for 15 years. He writes about watches and design for titles like Vanity Fair on Time, Hodinkee, Café and South China Morning Post.

He has been editor in chief of seven magazines and books, including the current annual design magazine True Design by Rado, and his company also organises events for clients like TAG Heuer, Zenith and Patek Philippe.


Mein Praktikum bei den eyeloveyous

Während meiner Zeit bei eyeloveyou hab ich für 21 Kunden gearbeitet, rund 20 Flyer und ca. 10 Plakate gemacht. Ich habe drei Logos, fünf Icons und eine Website gestaltet und bei vier Filmen mitgewirkt. Dabei bin ich in 22 Wochen an acht Arbeitsplätzen gesessen, habe davon ca. 70 Tage gearbeitet und dabei wahrscheinlich um die 140 Kaffees getrunken.

Und all das begann wahrscheinlich mit Pasta.

Am 14. September nämlich hab ich mich bei eyeloveyou zum Zmittag eingeladen und erzählte, dass ich auf der Suche nach einem Praktikumsplatz sei.

Ich plante eine Auszeit von meiner Ausbildung an der Grafikfachklasse Basel und hatte bloss drei Wochen Zeit, eine Praktikumsstelle zu finden. Da ich wusste, dass diese Plätze heiss begehrt sind hatte ich eigentlich keine grosse Hoffnung, eine zu finden.

Bei eyeloveyou durfte ich mit 16, während des Gymnasiums, ein paar Schnuppertage machen. Mehr oder weniger darauf hin entschloss ich, das Gym abzubrechen, den Vorkurs in Zürich zu machen und später Grafikerin zu werden.

Also dachte ich, weshalb nicht einfach mal sie um Hilfe bitten.

Und so begann ich, kaum einen Monat später, mein Praktikum.

Am ersten Tag kam ich ausgestattet mit Skizzenbuch und vollem Etui und war erst mal erstaunt, dass nicht alle am Skizzieren waren, wie ich mir das von der Schule gewohnt war. Ein bisschen verunsichert, startete ich meinen ersten Job, bei dem ich zwei Icons entwerfen musste. Eigentlich kein Problem, dachte ich mir. Jedoch ohne den theoretischen Input meiner Dozenten doch nicht so einfach.

Mit der Zeit gewöhnte ich mich immer mehr an die Arbeitsweise von eyeloveyou und konnte mein Wissen von der Schule immer besser miteinbringen.

Ein bisschen war ich das Küken des Teams, wurde aber immer als vollwertiges Mitglied des Teams angesehen und somit auch bald nicht mehr von Witzen und Streichen verschont.

Und dann gingen wir auch schon alle zusammen nach Paris und wenn überhaupt anfängliche Schüchternheit da gewesen ist, war die danach vollkommen verschwunden. Und die Zeit danach verging wie im Flug…

Es fällt mir schwer das Arbeitsklima von eyeloveyou adäquat zu beschreiben. Auf jeden Fall ist die Atmosphäre familiär, ehrlich, ungezwungen und sehr liebenswürdig.

Ich habe mich daran gewöhnt mit Paluche auf dem Schoss, bei ewigen Diskussion darüber, wer die Musik bestimmen darf, zu arbeiten.

Und werde es sehr vermissen. Genauso wie die Streiche von Gäbi, Sprüche von Rafi, Pasta am Mittag und und das Feierabendbier mit Marleen und eben halt das ganze Arbeitsklima, das ich nicht beschreiben kann, von der ganzen Agentur.

Einen riesen Dank an die Grafiker, die mir Dinge auch 10 Mal erklärt haben und mir immer gute Tipps gaben, an die Berater, die nie die Geduld verloren haben, auch wenn ich Korrekturen fünf Mal verbessern musste und das Datum drei Mal falsch schrieb.

Danke an die ganze Agentur, dass ihr mir so spontan ein mega tolles Praktikum ermöglicht habt und mich so offen ins Team aufgenommen habt.

Das hätte ich mir am 14. September 2016 nie erhofft…

Liebe Grüsse,

Jill Wessels ist Grafikstudentin an der SfG Basel und hat ein sechsmonatiges Praktikum bei eyeloveyou absolviert.



So, liebe Farben Freunde. Der Osterhase schleicht bald durch die Gärten, falls er noch nicht ausgeschafft wurde. Wo kommt der eigentlich her? Ein Hase. Und was haben Eier mit der Kreuzigung zu tun. Ah, Rafael sagt mit gerade die Eier haben mit Reinheit zu tun. Ok, fine with me. Aber wieso der Hase? Hase Eier. Ich denke da immer an das Schnabeltier. Wiki sagt mir der Osterhase wird zum ersten Mal vom Medizinprofessor Georg Franck von Franckenau in der Abhandlung «De Ovid paschalibus – von Oster-Eyern» erwähnt. Das wird wohl stimmen bis jemand was anderes entdeckt, so ist das. «…dass der Osterhase die Eier verstecke, sei eine Fabel die man Simpeln und Kindern aufbindet», sagt der Herr mit den beiden Franks und ck im Namen. charmant.
Da steht auch, dass der Brauch noch älter sei. Der Hase als Fruchtbarkeitssymbol und Zeichen der Auferstehung. Dann war das wohl auch die Inspiration zum Playboy Logo. Hach sind wir Menschen doch kreativ. Fine by me again.

Also zur Kreativität.
Wir haben euch ein paar kreative Methoden zur Eier Verzierung parat gemacht.
Make creative your eggs. Paint ’em, don’t shave em. zb.
1. Farbkombis
Hier ein paar Vorschläge. Kreativ angelegt und mit Farbstiften verbildlicht.
Foto 1-1Foto 1-2Foto 1Foto 2-2Foto 2Foto 3-1Foto 2-1Foto 3Foto 4Foto 4-1Foto 5Foto 5-1
2. Kleben und Färben
Nehmt Klebepunkte und Malerklebeband. Beklebt eure Eier. Dipd sie in die Farbbecher (zum Beispiel zuerst rot dann blau). Dann entfernt ihr die Kleber. Et voilà: Fast batik Eier.
Foto 1-3Foto 2-3
3. Zeichnen
Edding in die Hand und los mit der Kreativität aufs Ei.
Foto 3-2Foto 5-2
4. Stencils
Wir haben euch 2-3 Stencils zum Ausschneiden gezeichnet.
print-cut-spray. = Street Art King Egg
Bildschirmfoto 2015-04-02 um 15.23.20
5. Bärte und Augen, Schnäuze Brillen. 
Kauft kleine Bärte, Augen, Schnäuze und Brillen.
Beklebt die Eier. Und hopp welcome the eggsters.
Foto 1-4Foto 2-4
6. Look-a-Likes.
Zeichne so gut, dass die Eier wie echt aussehen, oder zum Beispiel wie Früchte. Hier ein Bildbeweis. Ja das geht.
Foto 4-2
7. Group hug.
Foto 3-3
Euer Stevie. So und jetzt happy Ostern

Because the Internet

Ich komme immer wieder, im privaten und im offenen Rahmen, auf diesen grandiosen Erguss vom Internet zurück. Auf bizarre Art und Weise geben mir diese Videos Halt. Ich finde das lustig und einige Tausend Andere auch, sonst hätten diese Parodie Vids nicht x-fach mehr Views als die eigentlichen Originale.

Es geht um die korrekte Aussprache von komplizierten und weniger komplizierten Wörtern.

Der Macher dieser Tutorials hat meiner Meinung nach eine Statue oder einen Friedensnobelpreis verdient. Here goes, der Wahnsinn der uns alle verbindet.

zB Das italienische Getränk da.

A Classic. Egal wo das Wort ausgesprochen wird und egal von wem.

mit bisschen Bezug zu uns.

nochmals die Sache mit dem Bezug.

because the internet

mein Liebling

yours sincerely



Tag 1. Post 0.

Heute gibt es was zu feiern, wir werden 5!

Und diesen Tag nehmen wir zum Anlass, unseren eigenen Blog zu starten. Finally!

Ab heute berichten wir unter eyeblogyou regelmässig über Themen, die uns inspirieren.

Mit «wir» ist die gesamte eyeloveyou-Crew gemeint, alles Köpfe mit ganz eigenen Ideen und Standpunkten. Aber alle mit einer feinen Nase in den Bereichen Design, Web, Trends und Werbung. Und alle stolpern auch immer wieder über Lustiges. Ein spannender Mix!

Unterstützt werden wir dabei übrigens von 2 Profis, der Lea und dem Thom. Wir freuen uns wie Schnitzel darauf, die beiden mit an Board zu haben!

Wie eingangs erwähnt, feiern wir heute ein kleines Jubiläum. Die Vorbereitungen laufen auf Hochtouren und bald steigt die grosse Sause, zusammen mit unseren Kunden und Freunden. Hier zeigen wir euch die ersten Bilder vom Aufbau in der «geheimen» Location. Kommt gut, oder?

Stevie, im Namen vom ganzen eyeloveyou-Team.